Hinge Presents Its First-Ever Brand Campaign In Latin America

Hinge is bringing Hingie, its furry, bright-eyed app mascot, to Brazil and Mexico as the app nears its one-year anniversary in both markets. Hinge’s first campaign in the regio

Created by 404 Innovation Studio and produced by Boiler Filmes, the film stars two couples, one from each country, and follows Hingie as it accompanies each couple through their moments of early dating. In the background of these dates, Hingie is happily sacrificing itself for each couple’s budding romance once they connect. By highlighting the great dates and special moments of connection that occur when two people meet in person, Hinge showcases how its in-depth profiles and unique features lead to authentic and meaningful relationships.

Daters across Latin America look for genuine and emotionally safe connections. According to surveys commissioned by Hinge in 2025 and 2026, 45% of Mexican daters and 51% of Brazilian daters said that finding a meaningful connection is their main goal when going on a first date.* Built on Hinge's “Designed to Be Deleted” platform, the campaign shows that intentionality is where a strong connection starts. And clarity is the most confident move a dater can make.

"Brazil and Mexico are our anchor markets in Latin America, where we're building the foundation for Hinge's growth across the region. As we near our one-year anniversary in both countries, it's the right moment to introduce our first campaign. Hinge's mission stays at the heart of the campaign, while local culture shapes every detail, showing how daters can be their most genuine selves and connect with curiosity and depth," said Tamika Young, Chief Marketing & Communications Officer at Hinge (she/her).

Hinge launched in Brazil and Mexico last year with a learning-first approach, taking time to understand local dating behaviors and market signals. In both countries, the Hinge

The campaign starts running on November 2nd with social media, YouTube, connected TV, and cinema as the hero channels for the campaign films. Out-of-home media complements the rollout, with digital bus shelters in São Paulo, newsstands in Rio de Janeiro, and street postings in Mexico City.

*Source: Surveys conducted by Edelman on behalf of Hinge among 2,000 respondents in Mexico (October–November 2025) and 2,000 respondents in Brazil (December 2025–January 2026).

Production Credits

Production Credits HERE.